| VP of Marketing Job Description |
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| The following is a full job description for VP of Marketing. Here are the requirements and responsibilities for VP of Marketing along with statistics. If after reading this page you determine that VP of Marketing is not the position you are looking for, you may want to try one of these similar titles: VP of Product/Brand Marketing, VP of Digital Marketing, Marketing Specialist, Marketing Analyst III, Marketing Analyst II, Marketing Communications Director, Marketing Analyst I, Sales and Marketing Specialist I, Sales and Marketing Specialist III |
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| Requirements and Responsibilities For VP of Marketing |
| Designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to Chief Marketing Officer. Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. |
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| Also referred to as: VP of Marketing, SVP Marketing, Vice President of Marketing |
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| Similar Jobs: VP of Product/Brand Marketing, VP of Digital Marketing, Marketing Specialist, Marketing Analyst III, Marketing Analyst II, Marketing Communications Director, Marketing Analyst I, Sales and Marketing Specialist I, Sales and Marketing Specialist III |
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| Level of Education: VP of Marketing Salaries with a Bachelor's Degree, VP of Marketing Salaries with a Master's Degree or MBA, VP of Marketing Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
