| Media Planning Analyst II Job Description |
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| The following is a full job description for Media Planning Analyst II. Here are the requirements and responsibilities for Media Planning Analyst II along with statistics. If after reading this page you determine that Media Planning Analyst II is not the position you are looking for, you may want to try one of these similar titles: Media Planning Manager, Social Media Analyst II, Strategic Planning Analyst II, Social Media Analyst III, Social Media Analyst I, Media Planning Analyst I, Media Planning Analyst IV, Media Planning Analyst III, Leadership Development & Planning Analyst II |
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| Requirements and Responsibilities For Media Planning Analyst II |
| Responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. |
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| Also referred to as: Media Planning Analyst II, Marketing Media Planning Specialist II, Media Buying/Scheduling Specialist II, Media Planner II, Media Planning & Strategy Associate II |
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| Similar Jobs: Media Planning Manager, Social Media Analyst II, Strategic Planning Analyst II, Social Media Analyst III, Social Media Analyst I, Media Planning Analyst I, Media Planning Analyst IV, Media Planning Analyst III, Leadership Development & Planning Analyst II |
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| Level of Education: Media Planning Analyst II Salaries with a High School Diploma or Technical Certificate, Media Planning Analyst II Salaries with an Associate's Degree, Media Planning Analyst II Salaries with a Bachelor's Degree, Media Planning Analyst II Salaries with a Master's Degree or MBA, Media Planning Analyst II Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
